Should I count messages or bookings?

Use completed paid bookings. A message or open request does not prove revenue and may be cancelled or become a no-show.

What belongs in variable service cost?

Consumables, service-linked commission, and costs that increase directly with each booking. Rent and fixed salaries are usually reviewed separately.

How should I measure repeat visits realistically?

Track new customers over a fixed window such as 90 days, separate paid visits from complimentary fixes, and do not assume repeat behavior before real data exists.

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Connect media spend to completed bookings

Salon campaign break-even calculator

Views and messages do not pay for a campaign. Enter media spend, booking value, discount, and service cost to estimate the minimum completed bookings required.

Campaign media spend

Media spend only, excluding production or management fees.

SAR

Average booking value

Average booking value before campaign discount.

SAR

Offer discount

Discount applied to the first booking.

Variable service cost

Materials, commission, and delivery cost. Excludes fixed overhead.

Additional visits within 90 days

Expected additional visits within 90 days after the first booking.

Questions before using the result

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